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Search Engine Optimization

Search Engine Optimization (SEO) is the process of getting free, organic web traffic to your eCommerce website via search engines. Inputting relevant descriptions and data helps search engines understand the content of your store.

Enter some basic information about your store into each text area to help search engines, such as Google, understand the content of your store. It is important to include relevant Keywords (words and phrases that you think customers may search for) in each of the text areas. Try not to include irrelevant words and phrases that do not honestly reflect the content of your store as it may negatively impact your overall ranking on search engines.

How do search engines work?

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Example

Example of what your store would look like on search engines:

Stylez360
ddsees.my-online.store
Your Meta Description
Search engines typically display the first 50–60 characters of a title tag. Your title is longer than this so all of it may not be displayed on search engines.
Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It's best to keep meta descriptions long enough that they're sufficiently descriptive, but shorter than the 160 character limit. Your description is longer than this so all of it may not be displayed on search engines.
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How do search engines work?

Search engines will visit your store periodically - this process is known as "crawling". They will add some of the information they find to their index, and then use that information to help determine where you should be ranked for certain searches.

The details you enter in the Marketing > Search Engine Optimization section of the control panel are only one small part of Search Engine Optimization and there are a large amount of factors that effect your overall ranking, such as:

  • your domain name,
  • the number of links pointing to your store,
  • the quality of those links (i.e. how relevant and well-ranked the website linking to your store is),
  • and much more.

Search engines can be slow to update their rankings and it may take several weeks or months before your store begins to show up. You can potentially speed this process up by submitting your sitemap to Google, or bypass the process entirely by uploading your products to Google Shopping.

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What is the Title?

The Title should include the name of your store and summarize the type of products you sell. It will be visible in the Title Bar at the top of the web browser when viewing the Home page and may be used in search engine's results pages.

Recommended length: 50 - 100 characters

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What are Keywords?

This should contain a list of relevant Keywords (words and phrases that you think customers may search for), each separated by a comma (,). In the past, Keywords were reasonably important and search engines relied heavily on this information, however, today, most search engines instead rely on the actual visible content of a website, and some even disregard Keywords completely. Keywords will not be visible on your store.

Recommended length: 100 - 300 characters

What is the Description?

A good Description should contain a paragraph or two which describes your store and the products you sell. Try to include several relevant keywords that match the visible content of the page. The Description will not be visible on your store but may be used in search engine's results pages.

Recommended length: 100 - 400 characters

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